World's Best a.k.a. World's Worst


Sharing my past experiences with World's Best. Since everyone know how BEST they are, I've got a chance to experience the BEST within their organisation.

 
Not something fresh, it has always been news about passengers are complaining by lodging police report, filed for tribunal, or even getting help from ADUN or authority, as to get back their own compensation.
For the past 2 weeks, I’ve seen such cases again in TV and newspapers, claiming that the so called World’s Best has charged them not double, but 10 times higher than the prices; accusing passengers for not paying for the tickets; delay (no further notification after the last complaint) in refunds and etc.

I’ve encountered some minor issues with the World’s Best, not to that extend to file-in to tribunal, but to the extreme, I did lodge a complaint to the Public Complaint Bureau due to unreasonable administration fee incurred in the refund of tax only valid for international route, domestic route is not applicable, which is a DAYLIGHT ROBBERY. (According to the official statement issued by Ministry of Transport in Year 2005, airline operators should have refunded tax to “no-show” passengers.)

However, I am now very disappointed by the so-called World’s Best, as I find that they do not know what respect is. In my life, other than irresponsible yet rude recruitment firm called Agensi Pekerjaan Bright Prospect Sdn Bhd, I never felt so bad until I met S.Teh from World’s Best.

When I reach the office, I was greeted by Ms. Mak, a pretty yet friendly lady, at least she is showing the courtesy of welcoming you. But I was shocked when she was asking if I did bring along my resume as she had lost it. I was thinking, you can easily trace it from the email inbox, or you may have deleted the email as well?

All these while, though I sent out my resume, regardless if it's hardcopy or via email, I will get ready another copy, just in case employer did not print out or normally expecting you to submit your own copy. I was again shocked when she knew that I brought my own resume and said "good, coz my manager has not seen your resume". The question is if your manager hasn’t gone through my resume, then why are you calling me up for an interview? You already can't let me know what the current openings are, and now you are telling me your manager has not read my resume?

During our discussion, our point towards branding is different. Branding is the first impression that people perceived. Normally it is about identity and image. You can position your own branding but eventually it will still depending on public’s perception. From there, you know how many miles you need to go from there. Example, how many know that Toyota Malaysia is wholly owned by UMW Group? Without the sign “UMW Toyota Motors” printed on plate number of Toyota vehicles? Without the recent massive advertising in enhancing the UMW’s corporate image and position the branding, how many know that UMW is a conglomerate and their core business in fact is oil and gas?

Obviously she is telling me what is her doing but I strongly find that she should not deny my answer. Just like US English and UK English, you are practicing UK English, I am US English, when I define low cost residential buildings as apartment, you can't say that I am wrong, it should be define as flat. If you check the dictionary or if you are lazy, google it, both are sharing same definition, it is only the geographical and cultural differences. In this case, he is asking my perception, I am telling what I perceived the company as a brand, but she said I make a mistake. If that so, it will be your responsibility as you failed to create a brand that you want in others.

I have been dealing in marketing for so long and branding started in recent years, no one has doubted my capability in this area. I am certainly very upset when she said "you don't know branding". She needs to understand 2 situations, she is asking my point of view towards branding of World’s Best; second, she is telling me the brand they have positioned or wanted the World’s Best to be. It is alright if she is correcting me but saying I do not know branding is not only an insult but doubted my profession and previous experiences as a marketer and branding manager.

I would suggest other than getting to know the things related to your specialisation and job scope, trying to read and understand the people born in 80s and 90s, and reports or analysis that related to human behaviors, generally from newspaper. I do not deny her passion and seriousness in her duty, however, in order to manage a team well, you need to know all kinds of people you are dealing with, the world is changing, so do you.

My experiences don’t seem to be impressive, however young or not young, it's not something you can determined, even a 50 years old man could be young in his heart, just like her boss. You don't judge a book by its cover, in other words, you don't define or judge people based on the look and age. I admit my resume may shown that I wasn't in the position for, however, it is also proven that I am capable and has whatever it takes to climb up the stairs from the bottom, I was given a chance to explore and develop myself.

Moreover, if you are getting such a great offer and headhunted by someone, don't you feel that you are indeed valuable and useful to the employer? Don't you look for better prospect and at the same time expand your knowledge, vision and career advancement? They are many successful professionals has worked for numbers of MNCs and handled different tasks. When you know you had reached the climax in your jobs, the challenges will become a routine, once you are tired or bored, you will slightly demotivated. By the time, you will think of changing to a better environment and to be appreciated by other high profile organisations.

Do not tell me when you get headhunted by someone with better offers, you wouldn't want to consider the opportunity. Even their Head of Ancillary would resign and joined Carat Group as a Director. What has this proven? Who can guarantee that their Head of Commercial and CEO or mobile network provider would not want leave one day?

I am certainly upset when she only looks at the duration of services instead of my positions and job scope. She is again and again showing her attorney and disagreement. An interviewer should be humble and approachable by candidate. I find a Berlin Wall is right in front of me. I would like to ask “Have you carefully and properly read every single word that printed on the A4 papers that I presented to you. If you are not ready, why are you wasting our time and resources to meet up?”

In the event so happen that she read my blog, and she felt being insulted, she should be and feel sorry. I am just being bona fide by sharing my experience, so that those who so happen to bump into her for an interview may be well prepared for being disrespect.

Yes, you are not here to teach but you can't stop me to learn. Learning doesn't mean one must teach then only you can learn, learn is how you adapting yourself into new and diverse environment, how can you cope with it. Even if you hired a very experienced professional, once he is place on the floor, he will need to learn every single thing surrounding him especially people, culture and style.


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